Campaign Consulting

SOPHISTICATED DATA COLLECTION PROCESS

• Best-in-class sample collection, review, and monitoring system
• Dynamic Questionnaire Design to avoid biases and validate response consistency
• Unique dialing data generation process and algorithm
• RDD (Random Digit Dialing) sampling
• Rigorous multi-layered quality check process to ensure sample sanctity
• Real-time quality monitoring

ANALYTICS & STATISTICAL TREATMENT

• Tested and proven dynamic statistical normalization and weighting techniques
• Voter preference analysis at highly granular sub-demographic levels
• Proprietary models for analysis of historic electoral data
• Analysis of voting preferences by clustering demographics, predicting trends, correlating data and identifying regional patterns
• Pre- and Post-Campaign impact analysis

DATA-DRIVEN DECISION MAKING

• Identification of target groups and generation of community-wise insights
• Survey intelligence juxtaposed with insights from existing political scenario for decision-making
• Support for political platform tweaking by identification of key issues and voters’ concerns
• Insights to aid efficient allocation of campaign or governance resources